2019 has been an important year for the LGBTQ community. This year marked the 50th anniversary of the Stonewall Uprising, which started the gay rights movement for equality in the United States. In addition, New York City hosted World Pride, which brought over 3 million people to the city for a monthlong celebration of conferences, activations and events.
As a company, Prudential sponsored several Pride events such as The Stonewall Community Foundation 2019 Vision Awards Dinner, The New Jersey LGBT Pride Festival and the Newark Gay Pride Festival and The Center Garden Party, which serves as the kickoff to World Pride.
Prudential showed their commitment to the community by changing their Times Square ad for the month of June to reflect LGBTQ Pride Month. Also, we helped develop a short animated video that focused LGBTQ families and financial wellness along with print ads that would feature at the sponsored events.
Times Square Animation
Social Media
PruPride Rock GIPHY
Promotional T-Shirt
Storyboard
Team Credits: Patty O'Brien, Associate CD & Asia Giles, VP, CD