Everyday Bravery Podcast Series
Prudential and partner Pacific Content introduced real-life stories from people who dare to dream big, speak up, hang in, let go, and take action. Hear how their acts of courage enrich their lives and the ones they love, and could enrich yours.
Journalist Laura Ling uncovers six stories of unsung heroes facing difficulties, and the mentors that help them find the courage to overcome.
Role: Art Director
Extending our reach through media
The heroes in our Everyday Bravery stories faced challenges with the help of mentors. Prudential extended Season 2’s reach with the help of paid, owned and earned media. To date, earning a total of 2MM earned media impressions.
High-impact display media and paid search built strong awareness and engagement with the podcast series. Available on all major podcast distribution platforms–Stitcher, SoundCloud, Spotify, Google and Apple Podcast–the series earned a spot on the New & Noteworthy section.
Meredith Digital made quite an impression with custom content and native distribution. With articles like Podcasts Taking Over the World, Ordinary Jobs/Extraordinary Bravery and Single Dad Success featured on Time, Parents and Entertainment Weekly sites, getting even more buzz from social influencers.
Prudential employees tuned-in and encouraged friends and family to download the series. And our celebrity host, award-winning journalist Laura Ling, complemented our efforts by promoting Everyday Bravery across her social platforms.